Amex Platinum is fairly well known. It’s a charge card with a high fee that gives you a bunch of mostly travel-related perks. In my view, the card and the perks are separate products. You buy in to an Amex charge card at the Green fee (£60 p.a.) and optionally choose to pay a bit extra for added perks. I previously wrote about how I think the UK Amex Platinum card doesn’t offer good value for money in my opinion.
The market for premium credit cards is getting more crowded all the time. I recently noticed something that stood out, though.
FoundersCard is a bit like the Platinum Amex offer but without the charge card element. In other words, it’s just a collection of perks for an annual fee. The annual fee, if you are referred by an existing member, is $395 USD.
It’s mainly aimed at the US market, where is sits nicely alongside the US Amex Platinum, Chase Sapphire and others, with a similar annual fee and similar perks. However, because it’s not a credit product, the exact same product is offered internationally. For folks like me in the UK, who are used to companies changing $ signs to £ signs, it means a more competitive offer. However, this must be balanced with the fact that most of the perks are rather US-centric.
The perks change regularly so if you’re curious, I’d advise registering for the preview, to see the current set, for free. However, here are the headline offers right now:
|Category||Company||Offer||UK Amex Plat. Equiv.||Comment|
|Hotel||Hilton||Gold Tier Status||Gold Tier Status||Free breakfast!|
|Hotel||Mariott/Starwood||Gold Tier Status
(3 months only)
|Gold Tier Status
|Benefits are fairly limited|
|Hotel||Caesars||Diamond Tier Status||N/A||Huge range of benefits.
Must-have if you travel
|Car Hire||Avis||N/A (US only)||Chance of Upgrade|
|Car Hire||Hertz||N/A (US only)||Five Star Status|
|Car Hire||Sixt||Platinum Tier Status||N/A|
|Car Hire||GroundLink||$30 off first trip then
|N/A||Good if you want to rent
a limo in the US
|Car Hire||Zipcar||Free Signup||N/A|
|Flight||Cathay Pacific||Marco Polo Tier Status||N/A||Cathay Pacific are a good
choice if you travel with a
company that insists on an
Economy ticket but you
want to upgrade.
events in London
|Software||Harvest, Hive, HelpScout,
Namecheap & many others
Better than generally
|N/A||Most are only for new accounts.|
It’s a real shame that some of the best offers are restricted to the US (including Avis, Hertz, BMW, Audi, Dell, Apple & others). However, overall, I think this is a better alternative to Amex Platinum in the UK.